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Rebel gets help with ‘effectiveness’
Rebel Group chief executive John Joyce and his team have appointed marketing and media analytics company, Quantium to maximise the effectiveness of its advertising across its Rebel and Amart brands and 140 stores.
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Consumer bike show for Brisbane
Brisbane’s first bicycle exhibition is to run in partnership with Bicycle Queensland’s largest participation ride, the Wilson HTM Brisbane to the Gold Coast cycle challenge.
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Selling your brand into Europe
Mark Held reminds outdoor brands that Europe is one region, 50 states and 731 million people but there are some guiding principles that will help your brand be successful there. Editor Maggie Coleman reports
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Involving kids in the world cup
As part of ongoing programmes to boost junior literacy, the World Association of Newspapers and News Publishers and the International Association of Sports Newspapers have launched a new World Football Reading Passport, which will be offered to children by newspapers world-wide during this year's World Cup.
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NRL to go on world tour
IMG Sports Media has signed a three-year deal to distribute the world-wide television rights, outside Australia and New Zealand, for our NRL.
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Wilson claims Open crowns
Tennis racquet brand Wilson claimed a successful Australian Open with both female singles grand finalists playing with the brand — victorious Serena Williams and runner-up Justine Henin.
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Yes, women buy more shoes
Athletic footwear purchased by females for their most popular sports and activities in 2008 accounted for US$5.6 billion of the US$10.1 billion in sales for footwear used in those activities, according to the National Sporting Goods Association's research.
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Conference to face global marketing issues
Are the traditional models of sports marketing meeting needs across the international industry? That’s just one of the issues to be considered at Sports Marketing 360 conference to be held in London in September.
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Action ad campaign for Reebok boot
Reebok has launched three new advertisements in an online viral marketing campaign to celebrate the launch of the Valde football boot. In the ads, FC Barcelona and France striker Thierry Henry is shown destroying everything from cars to buildings with a series of explosive strikes. The ads were shot in Barcelona using cutting-edge special effects.
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Ausfish.com scoops web pool
Most popular sports and fitness retail site is ausfish.com, reports Hitwise Australia whose online performance awards define the most successful Australian websites in key industries, defined by the market share of user visits to a website received during 2008.
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Taking a fresh look at advertising
A trio of eminent overseas speakers will head up the rollcall at late July’s Annual Advertising & Marketing Summit including chiefs from US advertising agencies and a Danish company, joining their Australian counterparts.
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Sporting image, Sportslink cover girl
The face of fitness equipment company Infiniti, the ‘brand ambassador’ helping to make Rival’s swimwear look its best, Candice Falzon features in the first cover of a ‘new-look’ Sportslink magazine this month.
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‘We can do it’ says Nike’s Faulkner
Listen to our consumers — that’s what we must do, says Nike Australia’s Paul Faulkner, and he is instituting a revolution in the way the company does business in Australia and NZ. Editor Maggie Coleman reports
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Promoting NSW cricket heroes
Cricket NSW has unveiled a new multiplatform campaign featuring giant plastic heads of NSW cricket greats to mark the start of the cricket season.
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SportLogic collects an Australian Business Award
SportLogic has won the 2008 Australian Business Award in the product quality category for 'inTennis', a software solution for tennis centres, coaches and clubs, which eliminates the need for paperwork and reduces administration.
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Visiting the Games online
A daily average of 71,300 Australian users logged onto Beijing2008.cn, the official website of the Beijing Olympic Games in the first week of competition, according to Nielsen Online.
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How it works: Surfaces are charged to make the ion-mask chemical bond and impregnate every fibre |
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Hi-Tec punts on ion-mask technology
Proofing technology developed for military use is being well received in advance of a September launch, writes Maggie Coleman
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Running: you love it or hate it
The new global campaign from performance apparel and footwear brand New Balance focusses on the love/hate relationship runners apparently have with their sport.
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Blaming women for fat men:
Half the men who are overweight or obese in Australia are not actively incorporating dieting or weight watching into their lifestyle. And this is because marketing, advertising and media concentrate on women, according to new research by The Leading Edge.
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It worked for the Don
The vision of Sir Donald Bradman, who famously honed his skills as a youngster by hitting a golf ball with a stump against the base of a water tank, has been further immortalised in the new campaign.
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Classic lands World Cup
Classic Sportswear has been named as the Rugby League World Cup’s apparel and headwear partner for the event to be held in October and November. Rugby League celebrates its centenary this year.
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Strip for action: Kurt Gidley and Jarrod Mullen (left) show off the new Newcastle Knights kit at its mid-December launch |
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Knights lead the charge for KooGa
KooGa dresses elite rugby union’s ‘brick outhouses and man mountains’. Now it’s taking to the League field, while pushing further into retail, reports Maggie Coleman
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