|
|
Big mountain skier signs up
Australian professional skier Janina Kuzma has been signed by by outdoor apparel, footwear and equipment supplier, The North Face.
|
ANZ signs up for three more
ANZ has renewed its naming rights sponsorship of the ANZ netball championship for three more years, making it the single largest female sport sponsorship across Australasia.
|
Spalding in new basketball deal
Basketball Australia signs a new partnership with Russell Corporation and the basketball brand Spalding in a multi-year deal.
|
Partnership for Good Sports
Community sporting network, SportingPulse has signed a three-year content partnership with The Australian Drug Foundation.
|
Libby leads from the bottom
Olympic and world swim champ, Libby Trickett has signed on with Reebok as women’s fitness ambassador and the face of the revolutionary “butt-toning” shoe and fitness apparel ranges.
|
Hayley swims back to Rival
Australian ironwoman Hayley Bateup has joined Rival swimwear as a brand ambassador in a deal to continue until 2013.
|
Magpies fly on with Emirates
Dubai-based airline Emirates has signed on as jersey sponsor for Collingwood football club, extending a deal which began in 1999.
|
Rebel Sport plays Chase
Rebel Sport has added to its sponsorship portfolio with this year’s urban adventure race series City Chase, held in Sydney in March and Melbourne in April.
|
A bed for Ironman Craig
In what must be a first, bed specialist Forty Winks has signed a deal with Ironman Craig Alexander, Australian Sportsperson of the Year 2009 and two time winner of the Hawaii Ironman World Championships.
|
Financial services take to the beach
New naming rights sponsors for this year’s beach volleyball championships and national series is financial services group Lifestyle Asset Management.
|
Maccas is footy food partner
Reported to have 800 restaurants around Australia, McDonald’s has signed a sponsorship deal with NRL club, Newcastle Knights.
|
Swapping the Dragons for the Titans
Reebok has signed a four year deal as the new apparel partner for The St George Illawarra Dragons NRL club , taking over from Adidas who still had a one year option on their deal with the club.
|
Kookaburra signs Victoria deal
Cricket and hockey specialist Kookaburra has signed a new three year deal with cricket in Victoria, extending and expanding its association.
|
Speedo and Phelps swim on together
American swimmer Michael Phelps has re-signed with Speedo through to 2013, ensuring he is wearing the brand at the London 2012 Olympic Games.
|
Hayley’s pretty in pink
Former world and Olympic swimming champion Hayley Lewis is urging Australians to ‘Swim in Pink’ this spring.
|
CBA banks on Layne’s classic
The late September Beachley Classic women’s surfing event has naming rights sponsor the Commonwealth Bank back again with funds, after it stepped in last year at the last minute to save the popular event.
|
Pro-Am signs with VicSwim
Aquatic sports supplier, Victoria’s Pro-Am Australia will be giving every child involved in VicSwim programmes with a set of goggles and swim cap, as part of its new sponsorship of Aquatics & Recreation Victoria.
|
Signing up for more funds
Swimming Australia has signed more than $30 million in commercial agreements including sponsorships from Telstra, Speedo, Novotel, Australian Unity, and the Australian Sports Commission.
|
Helping with a titanic battle
Brisbane-based Health Management Group has signed with the Gold Coast Titans as a preferred supplier with its range of POWERbreathe respiratory devices.
|
Beauty brand pulls out of Open
Garnier is another brand which is not renewing its its sponsorship of the Australian Open Tennis , along with MasterCard.
|
Darts champ Barney signs with Unicorn
Five-time world darts champion Raymond van Barneveld has agreed a six-figure contract with darts manufacturer Unicorn, claimed to be one of the biggest sponsorship deals in the history of the sport
|
Apples for young footballers
Football Federation Australia signs a new partnership with the Australian Produce Group which will see the two work together to promote the benefits of a healthy lifestyle to all Australians.
|
Brooks signs with Pinkies
Brooks is the official footwear provider for the 2009/10 Triathlon Pink series which features three new events, bringing the total to seven
|
Sports sponsorships hit hardest
Sport sponsorships will suffer most in the global economic crisis with some sponsors pulling out of their deals and others holding off on new signings.
|
Chasing top spot on the Open sponsorship ladder
According to research company Roy Morgan, winner of the battle for the hearts and minds of tennis fans during the Australian Open fortnight is being won by car company Kia with 31 percent fan recall, followed by Adidas at 31 percent and cosmetic brand Garnier at 25 percent of Australians over age 14.
|
Emma Moffatt a Skins star
She is also a bronze medallist at the Beijing Olympics as part of the victorious women’s triathlon team, headed by Emma Snowsill who took out the gold medal.
|
BodyGlove taking to the beaches
Mid-December saw the launch date as BodyGlove became the official sponsor and equipment supplier to Queensland surf life saving.
|
Canterbury tees off for NSW
More exposure in the golf market for sportswear specialist Canterbury International with a three year deal as apparel partner for NSW Golf and the NSW Open.
|
3 mobile stays on the line
Phone brand 3 mobile will continue its sponsorship of the Australian Test Cricket team and test series to 2013.
|
Puma signs ‘Freddie’ Flintoff
English cricketer Andrew Flintoff has signed a four year deal with Puma which will see him play in Puma footwear and using the brand’s equipment, plus wearing Puma sports lifestyle ranges off field.
|
Now it’s to be the Etihad Dome
Middle Eastern airline, Etihad Airways has signed a five year naming rights sponsorship of Melbourne's Telstra Dome in a deal which comes into effect in March.
|
Julie promotes the benefits of pasta
Pasta brand San Remo unveils a TV campaign to promote the benefits of eating pasta as part of a healthy lifestyle, with Australian netballer Julie Prendergast as the face.
|
Stephanie sells knickers
Olympic triple gold medallist Stephanie Rice is the magic ingredient in boosting sales of Davenport’s underwear for women, with the brand claiming 48 per cent increase in year-on-year sales.
|
Cats claim a new sponsor record
The Geelong football club and major sponsor, Ford, have announced a five-year extension to their long-term association, making it a partnership of 88 years.
|
Snap for Hopman Cup
The Hyundai Hopman Cup has signed with Snap Franchising which will see out the tournament's final two years at the Burswood Dome, bringing them in-line with the cup's other sponsors — Amcom, Tradelink, Burswood and Hyundai
|
Support for Blaze away matches
Gold Coast Tourism has signed as the front-of-singlet sponsors for the NBL club the Gold Coast Blaze, but only for their away matches, in a move to promote tourism to the popular region.
|
Holden gives a Diamond ride
The Australian Netball Diamonds will be driving to training in style following the generosity of major sponsor, GM Holden with each player to receive a new Holden Astra to drive for one year.
|
Puma signs on again with Warriors
Puma has signed a three-year sponsorship deal with the Vodafone Warriors, continuing its nine-year association with the NZ league club
|
Flurry in A-league camps
Late announcements of new sponsorships dominated the week before the new football season gets underway in mid-August.
|
Beware of ambush, says report
The Olympic Games was expected to be subject to ambush marketing attacks following several cases at the recent UEFA European Championships, according to new research released by the Centre for the International Business of Sport.
|
Westfield supports women’s football
Shopping centre giant Westfield has signed a deal to support women's football, claimed to be the fastest growing female sport in Australia.
|
Kangaroos jump into the air
Already the official airline of the November rugby league world cup, Jetstar has signed up as the Kangaroos’airline for a 12 month-deal.
|
Weet-Bix sponsors returning Shield
The historic Sheffield Shield will be returning as the Australian interstate first-class cricket trophy and will be presented by Weet-Bix, in a five-year deal.
|
Rail supports country footy
Victoria regional rail and bus operator, V/Line, has extended its sponsorship of the Victorian Country Football League (VCFL).
|
For all those women on court
The Sony Ericsson WTA Tour has unveiled what is claimed to be the single largest league advertising campaign in the history of women’s sport , with 75 countries to view the campaign.
|
Zurich signs on again
Football Federation Australia and financial services company Zurich Australia have agreed to continue the multi-million dollar sponsorship of the Hyundai A-League football competition until the end of the 2010-2011 season.
|
Giving football the good oil
Castrol has signed a six-year deal as a FIFA World Cup sponsor, giving the global lubricants company worldwide rights until 2014.
|
Lacoste signs for Australian Open
Tennis Australia has signed Lacoste as the official apparel sponsor of the Open in what is reported to be a multi-lillion dollar deal
|
Don’t forget the girls
Sponsors are missing strong branding opportunities by focusing only on men's sports, says Netball Queensland commercial marketing manager, Lois Shuttleworth.
|
Nike catches Yankees
The New York Yankees have signed a new five-year sponsorship agreement with Nike, beginning in 2009, that will end the team’s 11-year relationship with Adidas.
|
The winner is beach cricket!
It was the beach cricket campaign which hit the spot, says Australian chief when
global sponsorship agency, Octagon, was named “Sports Agency of the Year” by industry trade publication Sports Business Journal, at its inaugural awards event held in New York.
|
Swatch to time beach volleyball
Swatch will be the official timekeeper and title sponsor FIVB competitions. Under the new deal, Swatch will be associated with the FIVB Beach Volleyball World Tour, 2009 to 2012, the FIVB Beach Volleyball World Championships in 2009 and 2011, and the yearly Junior and Youth World Championships.
|
Columbia takes to cycles
Outdoor clothing manufacturer, Columbia Sportswear Company has signed a three-year sponsorship deal with US professional cycling team, Team High Road.
|
FFA names ambassadors
FFA has named former Qantas Socceroos captains Paul Wade and Alex Tobin among ambassadors to help to introduce ‘small sided games’ to children aged between five and 11.
|
Perth gets 2009 tri
WA and Triathlon Australia will host the 2009 ITU Long Distance Triathlon World Championships in October. About 1200 competitors and supporters from 50 countries will inject more than $1.6 million into the WA economy.
|
Aussies sponsor Kiwis
With the 2008 Rugby League World Cup around the corner, New Zealand Rugby League has named Australian fluid systems specialists, Pirtek, as a major sponsor for New Zealand national team, the Kiwis.
|
Cricketers are top of the pops
If you want to attract attention to your brand or product, use an Australian cricketer is the message from the latest Sweeney Sports Report.
|
Ponting sticks with Kookaburra
Ricky Ponting and Brad Haddin have re-signed their equipment contracts with Kookaburra through to the end of their cricket playing careers, reports managing director of Kookaburra Sport Rob Elliott.
|
Elka swims for diabetes
Former world record holder and Olympic silver medallist, Elka Graham makes her return to competitive swimming this month, raising money for Diabetes Australia-NSW at the NSW Corporate Games.
|
More chances for Pinkies
Australian hospital group Ramsay Health Care has signed as the Triathlon Pink series major partner until 2010, after sponsoring the inaugural events last year.
|
Follow those footballers
Kellogg's Nutri-Grain has signed Stirling Mortlock, Darren Lockyer and Jonathan Brown – stars from Union, League and Aussie Rules – as its latest Iron Men.
|
It’s cricket, sir!
Dubai-based international airline, Emirates, has continued its sponsorship of international cricket with a new seven year deal agreed with the International Cricket Council.
|
Roar gets set as state role model
A-League football club the Queensland Roar has secured a three-year $1.5 million deal with the Queensland government to support multiculturalism across the state, including hosting an annual Roar Against Racism International game and its statewide junior coaching clinics.
|
Brekky run for Rawlinson
Australian Olympic Team partner Uncle Tobys has signed up champion hurdler Jana Rawlinson as an ambassador.
|
Helping oldies
ClubsNSW presented a substantial cheque to the Sydney 2009 World Masters Games committee and also contracted to extend its support of the NSW Institute of Sport for a further five years, at $1m per annum. The organisation has supported the NSWIS for the past 12 years, donating $12m over that period.
|
More support
Compression garment brand 2XU has signed a three-year sponsorship deal with the New Zealand Academy of Sport.
|
Western preferred
PowerPlay Sports Subiaco has joined RugbyWA as preferred supplier for the Emirates Western Force Super 14s club for the next 12 months, receiving signage, corporate hospitality rights and access to Western Force’s community database. The retailer will provide club and school grade competitions with rugby equipment.
|
Riding with Tigers
Dick Smith Electronics has signed a new two-year deal, with an option for a third, with the Richmond Tigers, in the hope of attracting younger consumers to the brand.
|
Touched by deal
X-Blades has signed a three year deal with Touch Football Australia as major sponsors, which sees X-Blades as official shoe.
|
Lee signs for Woodworm
Australian international cricketer, Brett Lee has signed an endorsement deal with the Woodworm brand to promote its products on and off the field.
|
|
|
|
