| Formula puts a sock in it |
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Posted: Tuesday, February 23, 2010 9:30 am
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Competition and recreational indoor games supplier, Formula Sports, has broadened distribution to include American technical sock brand, Drymax Socks.
The socks have been designed with two different fibre technologies that are interwoven to form a dual layer sock, reports general manager Derek Hawkins, “creating a self-contained moisture removal system, keeping feet dry in all types of footwear and conditions.”
• The Gold Coast-based company has launched its new B2B ordering portal for vendors, making ordering easier. Reports Hawkins, “It has had a great response —darts and billiards ordering can be a time-consuming task.”
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